Sometimes the advertiser gives the Youtuber a script that they’re not allowed to deviate from, sometimes the ad only has talking points, and sometimes it’s a cross between the two. Where it stands out is those Youtube ads. Raid: Shadow Legends doesn’t stand out in stationary website ads. An attractive cartoon woman in armour with a determined look on her face sits in the middle of a landscape. Green, orange, and black dominate the background colors. They appeared on all sorts of channels, from people recording histories of the internet as they happen to gamers who critique speedrun techniques.Įverywhere else, the Raid ads were pretty standard mobile-game ads. Raid: Shadow Legends swooped in and snatched up all of these smaller channels who wanted ad reads but couldn’t get them. Particularly ones who may have struggled to get ads from bigger, more ‘wholesome’ companies due to either content or subscriber demographic mismatches. I first noticed Raid: Shadow Legends being pitched by Youtubers. How did this mobile game come to dominate every corner of advertising?
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